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Market Opportunity Navigator
Mandatory Exercise
Market Opportunity Navigator
Your customers, product and competitors
Know your customers - jobs to be done
Buyer persona
5 ways to know your customer better than your competitors do
How to talk to users?
Communicate with users
Understanding what your customers value
Is your product a must have?
Vitamin vs pain killer
Why is it essential to know your competition
What's a competitive analysis & how do you conduct one?
Make-or-buy decision
Understand your competitors
Why customers buy your product?
Your competitive advantage
Why customers buy from your competition?
Market, pricing and unit economics
The best way to do a market analysis
What are TAM, SAM, SOM?
How to calculate average revenue per user?
Webinar: why does your market size matter? (11:45)
Webinar: common pitfalls to avoid while finding market size (2:23)
Webinar: what are TAM, SAM, SOM? (12:08)
Webinar: market sizing methodology (9:12)
Webinar: market sizing applied (12:54)
How to effectively determine your market size
How to measure your growth rate?
Financial model for startups
Pricing your products
Guide to calculating acquisition cost per customer
What is EBITDA?
Webinar: calculating your unit economics (89:59)
B2B vs B2C
What will customers pay?
Customer loyalty
Frequent vs loyal customers
Webinar: acquisition channels (48:36)
Fundraising
Developing your fundraising strategy (39:19)
Managing your cap table (32:40)
Defining your valuation (29:44)
Preparing for due diligence (34:23)
Elements to determine market readiness
Sales strategy
Important factors that influence the buying decision of a consumer
The sales cycle
Order to cash cycle: a step-by-step guide for sales
Know your competition
Competitors of the future: why they matter and how to prepare for them?
Competitive analysis
Barriers to entry
Competition
10 obstacles to product adoption that kill businesses
Building products
A great product
17 Steps To Take Before You Launch A Product Or Service
What are TAM, SAM, SOM?
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