If you ever asked yourself any of these questions:
- How much is your target audience willing to pay for your product?
- My product is perfect but customers are not paying (again), what's wrong?
- What's TAM, SAM, SOM?
- What are the best acquisition channels?
- How big is the market?
- How do I calculate CAC, LTV, EBITDA?
- How do I value my startup?
Then this is the module for you.
Your customers, product and competitors
Learn how to better understand your users and excel your competition as a key aspect to succeed in your business.
Market, pricing and unit economics
Learn the best way to do a market analysis, pricing your product according to what customers will pay and your unit economics for growth.
Fundaraising
Learn how to develop your fundraising and sales strategies, while building a competitive analysis which will help you position your business for success.
Curriculum
- Know your customers - jobs to be done
- Buyer persona
- 5 ways to know your customer better than your competitors do
- How to talk to users?
- Communicate with users
- Understanding what your customers value
- Is your product a must have?
- Vitamin vs pain killer
- Why is it essential to know your competition
- What's a competitive analysis & how do you conduct one?
- Make-or-buy decision
- Understand your competitors
- Why customers buy your product?
- Your competitive advantage
- Why customers buy from your competition?
- The best way to do a market analysis
- What are TAM, SAM, SOM?
- How to calculate average revenue per user?
- Webinar: why does your market size matter? (11:45)
- Webinar: common pitfalls to avoid while finding market size (2:23)
- Webinar: what are TAM, SAM, SOM? (12:08)
- Webinar: market sizing methodology (9:12)
- Webinar: market sizing applied (12:54)
- How to effectively determine your market size
- How to measure your growth rate?
- Financial model for startups
- Pricing your products
- Guide to calculating acquisition cost per customer
- What is EBITDA?
- Webinar: calculating your unit economics (89:59)
- B2B vs B2C
- What will customers pay?
- Customer loyalty
- Frequent vs loyal customers
- Webinar: acquisition channels (48:36)
- Developing your fundraising strategy (39:19)
- Managing your cap table (32:40)
- Defining your valuation (29:44)
- Preparing for due diligence (34:23)
- Elements to determine market readiness
- Sales strategy
- Important factors that influence the buying decision of a consumer
- The sales cycle
- Order to cash cycle: a step-by-step guide for sales
- Know your competition
- Competitors of the future: why they matter and how to prepare for them?
- Competitive analysis
- Barriers to entry
- Competition
- 10 obstacles to product adoption that kill businesses
- Building products
- A great product
- 17 Steps To Take Before You Launch A Product Or Service
The Market Opportunity Navigator
Seedstars uses the Market Opportunity Navigator to guide startups through different concepts, and provides them with definitions, best-practices, examples and real-life uses.
© The Market Opportunity Navigator 2017 is a framework developed by Prof. Marc Gruber, VP of Innovation at EPFL in Lausanne, Switzerland and Dr. Sharon Tal, Co-founder of the Entrepreneurship Center at the Technion, Israel Institute of Technology.
You can read more about the framework here.