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Investment Readiness Sessions
Downloadable - Assignment Pack
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Startup is a team game
Introduction (3:21)
Team set up (21:25)
The leader dilemma (16:45)
Motivate your team (9:47)
What makes or breaks a startup team (5:31)
Market opportunity
Big market, small market (9:18)
Top market sizing mistakes (2:13)
Three ways to present the market opportunity: TAM, SAM, SOM (9:45)
Calculate your market (9:00)
Market sizing in action (8:35)
Additional Resources
Product-market fit
Market need (27:37)
Product fit (19:02)
Positioning and the value of niche (16:13)
Additional Resources
Growth data
Unit Economics - the signal of viability (27:07)
North Star metric to lead you (33:33)
Pirate metrics for sales and marketing (43:25)
Growth goals (17:08)
Additional Resources
Fundraising
Developing your fundraising strategy (21:39)
How to share the pie: cap table (15:48)
The art of valuation (24:42)
Due diligence (12:19)
Pitch to the room of investors (50:20)
Additional Resources
Product fit
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